From jujugrowth's own test store: "Retargeting - Broad" held a ~$14 cost per purchase for weeks. Over 9 days it drifted to ~$23 while daily spend stayed flat, so about $80 of that spend bought nothing it would have a month earlier. Suggested next move: cap the campaign and inspect audience fatigue before adding budget.
Read-only. Nothing changed in the ad account. You approve every action.
The same daily watch caught real revenue the analytics path missed. Platform claims, GA4, and store/backend numbers sit side by side so the platform cannot grade itself.
Same dates, three answers. Outcomes vary by campaign and account.
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