Compare the three sources for the same dates, and anchor the decision to the outcome your store or backend actually confirmed. jujugrowth keeps ad-platform claims, GA4 measurements, and confirmed orders side by side instead of blending them into one attributed total. That separation matters because the sources often disagree. In one measured test-store window, the platform claimed 50 orders, GA4 measured 18 purchases, and Shopify confirmed 10 paying customers. The confirmed outcome remains visible so the platform cannot grade its own result. Connect the relevant store or backend, GA4, and ad accounts through their supported connection flows. jujugrowth imports the history, lines up dates and currencies, and reports gaps such as a claimed conversion with no matching paid order or confirmed backend revenue missing from GA4. The comparison starts read-only. Account writes remain off by default, and no card or spend change is required to review the first finding.
It reads each connected source separately, aligns the same dates and currency, and shows ad-platform claims, analytics measurements, and confirmed business outcomes side by side.
For paid commerce outcomes, the store- or backend-confirmed transaction is the highest-tier outcome evidence. Platform claims and GA4 measurements stay visible as separate attribution and analytics layers.
No. The comparison starts read-only. jujugrowth cannot move money or change settings through a read-only connection, and account writes remain off by default.
Yes. When the store or backend confirms a payment that GA4 missed, jujugrowth keeps both facts visible and reports the measurement gap instead of replacing the confirmed outcome with the analytics value.
A store can connect Shopify or Wix alongside GA4 and ad accounts. A subscription business can connect its backend outcome source, analytics, and ad accounts to compare signups, subscriptions, revenue, and spend.
Related: Attribution reconciliation
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