Campaign briefs that show the economics before you spendPro

Customer value, break-even, test duration, stop conditions — and the honesty to say no

Most "AI campaign" tools push you to launch and scale. jujugrowth does the opposite first: it works out whether a campaign can actually pay for itself, in your numbers, before a cent is spent. If the math doesn't work, it tells you — instead of proposing a campaign anyway.

What's in every brief

What a customer is worth to you — derived from your real order/revenue data, in your currency.
The break-even cost — the most you can pay to acquire a customer and still come out ahead.
How long to test — enough spend and time to learn something real, not a guess.
Stop conditions — the numbers at which you cut it, decided up front, not in the heat of the moment.

A sample brief

Goal	Acquire new customers via search
Avg. customer value	$68 (first order, last 90 days)
Break-even CAC	$24 (after product + fees)
Test budget	$25/day for 10 days ($250)
Stop if	cost-per-purchase > $30 after 40 clicks, or 0 sales by day 5
Verdict	Worth testing — break-even leaves room; cap downside at $250.

And when the numbers don't support it, the brief says exactly that — with the figure that kills it — so you don't spend to find out what the math already knew.

Campaign briefs are part of the AI engine, available on the paid Pro plan. The free Explore tier is daily monitoring and alerts.

Start free — see your numbers first